She shared with that "there was a big gap in the clothing market where the needs of these children were not being met." It was something she didn't fully know until she learned of a distant relative of hers in Egypt that suffered from a disability. Her company is called SpecialKids.Company, which is geared specifically to children. Sasha Radwan is another founder who recognized a gap in the growing market. " is grounded in the belief that all women deserve an empowering shopping experience, especially those that have been left out of the narrative for so long." And, a startup for children's adaptive clothing and needs Related: 7 Characteristics of Inspiring Leaders "The online shopping experiences are terrible - they don't have models, have poor website design, and emanate more of a medical feel, rather than the fun and sexy websites such as ThirdLove or Victoria's Secret. "We did a significant amount of market research, and found that the experience of shopping for lingerie was discouraging for disabled women," Butler shared in our conversation. ![]() Recognizing how difficult it is to find lingerie and undergarments that boosts women's confidence, she created Intimately as an aggregated marketplace that showcases all existing undergarments options on the market and uses real models to do so. One of these founders is Emma Butler, a rising senior at Brown University, who launched her adaptive lingerie company last year. Related: The Grocery Cart Making Life Easier for Special Needs Families Adaptive lingerie for women and adaptive clothing represents about 1% of that total market."įounders are continuing to recognize these gaps in the market and fill them on smaller scales, too, independently of the larger lines such as Kohl's. In their intelligence brief on the adaptive market, Prescouter shared research from FashionUnited that stated that the "apparel market is worth approximately $3 trillion globally. With more companies recognizing the need for inclusion in their apparel and jumping on the bandwagon, the adaptive clothing market has shown great promise and is estimated by Staista to be worth over $50 billion by 2022.īut, despite the recent boom, there's still much work to do. Target recently introduced adaptive kids' Halloween costumes, and Kohl's just launched its line of adaptive clothing for kids with special needs. Tommy Hilfiger's "Tommy Adaptive" delivers "modern style with innovative modifications" including special fits for people in wheelchairs and snap buttons. ![]() In recent years, giants such as Target, Zappos, and Tommy Hilfiger have made powerful strides in creative more adaptive clothing options. The global adaptive fashion market is growing, but still has major gaps
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